Tuesday, 29 May 2012

M-Farm

M-Farm is a software solution and agribusiness company whose existence can be traced after the IPO48 Competition where it's overall win in the 37submitted ideas saw it  take away an estimated amount of 10,000 Euros as start up capital. Their main product is a transparent tool where farmers through an SMS to 3556, get to know the retailing market prices of products,the price of farm inputs and the price for their produce.


In a nut shell this is what they do:
i)Enable farmers to inquire current market prices of different crops from different regions and/or specific markets.
ii)Aggregate farmers needs/orders and connect them with farm input suppliers.
iii)Enable farmers to sell collectively and connect them with a ready market.


Reasons to What They do
Most farmers in rural areas gropple with issues of land productivity and scrupulous middlemen who make the search for markets for their produce a distasteful venture for them. Here is where  Mfarm  comes in to provide a virtual space where farmers can sell their produce and and buy their farm inputs on the same.


Recent Development
Word has it that M-farm is scaling to the smart phones level by  launching a new mobile application come 5th, June 2012. The mobile apps will be on Android and  Samsung and Bada mobile platform.


During the launch, Mfarm will  reveal its upgraded mobile and web features which is inclusive of a new SMS code for transparency in marketing  of agricultural commodity trading. More information on the same can be found in the Pivot East Website 


More information on the same can be obtained at their website (www.mfarm.co.ke) or on twitter  (@mfarm_ke)